Apple iPhone Battery Slowdown Issue
You might have read recently that Apple have come under the spotlight for issues caused to the iPhone, specifically relating to slowing down older iPhone’s.
We decided to stop biting our lip on this, and have our say as a business and an Apple customer.
WHAT IS THE IPHONE BATTERY ISSUE ALL ABOUT?
Apple have recently come under fire for slowing down the iPhone, Apple released an iOS update which apparently slows down the iPhone processing capabilities to allow for older aging lithium-ion batteries.
The above results in your iPhone becoming slower to respond compared to an iPhone that has a “better” less degrading battery.
The battery slowdown issues affect the iPhone 6, iPhone 6S, iPhone SE and this started with the iOS 10.2.1 update.
The iPhone 7 will have the same issue from iOS 11.2, so users might find their iPhone performance is slower if their battery has degraded.
THIS IS A GOOD THING RIGHT?
I would not say this is a good thing, with Apple facing various lawsuits it further highlights Apple’s motive in doing this.
Apple have since apologised and claimed it was all done in good faith and to prevent crashes or unexpected shutdowns whilst using the iPhone?
The problem here is this, some users have ditched their iPhone and purchased a new iPhone.
Why didn’t Apple be more transparent about this, this is the biggest deceit for me.
Needless to say those customers are going to feel conned and tricked into buying a new iPhone, especially as replacing a battery is far cheaper.
WHAT ARE APPLE DOING ABOUT THIS?
Apple have since apologised, here is their Letter To Customers please take a read and decide for yourself.
All sounds good right? well, again I wouldn’t quite start singing their praises just yet!
Apple won’t make a loss on any battery replacements, if anything they could now get even more customers popping into the Apple Store to pay for a battery replacement, clever marketing strategy and a win win for Apple, you decide.
Battery replacements from Apple are only showing on the Apple US website, nothing is currently on the UK website.
WHAT ABOUT THE LAWSUITS?
Personally I don’t think Apple should get away with this, as much as I love my Apple products, I don’t think a company should be pulling the wool over our eyes and doing sneaky tricks like this.
Apple could be in hot water again with this and have to stump up some hefty penalties, in the millions or even more.
APPLE HAVE A HISTORY OF DOING THIS
Apple do have a history of doing this, remember Error 53 where lots of iPhone’s were bricked due to the Touch ID, mostly related to when the iPhone had a third party screen replacement and the Touch ID was replaced with a non-genuine Apple part.
Error 53 caused a lot of anger, customers vowing never to buy Apple again.
Only recently after iOS 11 was released, the iPhone 6S screens would stop swiping if a third-party screen was fitted, again this was software related and subsequently fixed with an iOS update.
APPLE HAVE THE POWER
All the above have one thing in common, software. Apple can brick, stop your device working with a single iOS update, software.
Whether we can say this is Apple flexing its muscles here or there software development team just gets it very wrong is questionable.
THE RIGHT TO REPAIR
In the US the American citizens strongly feel they have the right to repair Apple devices, meaning they can freely use a third-party repair company or the right to repair by doing a DIY repair.
I am strongly in favour of this, I do feel that DIY has its risks but certainly giving customers the right to choose a third-party repair company is the customers choice.
I know, and most third-party repair companies know, Apple does not like third-party repair companies, if you use a third-party repair company within or out-of-warranty Apple won’t touch your device.
If you’re in warranty then I would always say to choose Apple first, retain your Apple warranty, in most cases you’ll pay more but that’s the trade-off of retaining warranty.
After the year warranty, you’re free to use any third-party repair company you wish.
There has been some discussions on the net about the desire of at least Apple selling battery replacement kits so customers can replace their battery, I don’t see Apple doing this anytime soon as this takes away revenue from Apple and they would rather offer the replacement service as a complete package.
By all means, customers can go it alone and buy a replacement battery from the internet and do a DIY repair. Because of the design of the iPhone, Apple do make it more difficult to replace a battery. Gone are the days of popping off a plastic rear cover and popping out the battery, it’s not that straight forward anymore and that goes for the latest Samsung mobile phones also.
Take the car manufacturers for example, we can now get our cars serviced at an independent specialist and still retain a car manufacturer warranty, they no longer have the monopoly.
The mobile phone repair industry generates billions of revenue, and Apple want as much as that revenue as possible.
I don’t know about you, but when I buy something I want the choice to decide who I take my possessions to, I own it, I call the shots!
As an Apple user myself I’m yet again disappointed by Apple here, I’m not quite buying that they did this battery throttling in the interests of its customers, why?
Let me explain, surely if this was the case then why wouldn’t Apple build into software a better way of advising customers their iPhone was underperforming due to the battery?
From iOS 10.2.1 this software was meant to inform customers if the battery needed a replacement under the battery setting, personally I’m not sure how good this was as I had customers complain of poor battery but no mention of it needing a battery replacement in the iOS.
Apple have previous history here with iOS updates, error 53, iOS 11 6S screen issues, battery drain from iOS updates.
But saying this, I’m not sure how the lawsuits will pursue intentional damages, fraud whereby customers have gone out and purchased a new Apple iPhone.
I’m pretty certain Apple won’t be rolling over and confessing anytime soon, I’m sure their legal team will fight any lawsuits.
So you decide, is Apple a good Apple or a bad Apple?
I personally feel they could lose customers over repeated iOS blunders, however they do still seem to be outperforming other mobile phone manufacturers on sales, will consumers say enough is enough or just put up with Apple’s sneaky unscrupulous ways.